Privacy Policy knows your privacy is important to you, and we are committed to providing a safe and secure user experience. This Privacy Policy is incorporated into the Terms and Conditions, and applies to the use of Smokingcessationformula online at and on mobile devices (collectively, “” or “Services”). It describes how we collect, use, secure, and share information about our users and individuals whose payment details are used to purchase products and services (collectively, “you”).


1. What Information We Collect

Information you provide. You are not required to create a account to gain access to many areas of If you do create a paid account, we ask for certain information to process your registration, including full name, email address and additional information, including your payment method details.

To help personalize your experience, we may also ask for certain, limited demographic information, including your first name, gender, date of birth and education level. Providing most of this information is optionalIf you sign in to using your Facebook or other third party credentials, we will use that service to authenticate you. We may also collect other information that you have agreed may be provided by that third party, such as your username, name, e-mail address, date of birth and gender. We collect this information so that it can be used for the purposes explained in this Policy.

We may supplement the information you provide us with additional information gathered from other sources, such as publicly available information.

Data we collect. In addition to the information you provide to us, when you use, we may also automatically collect and store information about the computer, mobile device, or other devices you use to access and about how you use For example, we collect and store data about the courses and assessments your take. We may also collect and store information such as your browser type, IP address, language, operating system, unique device identifier, the date and time of your visit, the pages you view and the websites you visited immediately before and after visiting

Our use of cookies. To collect information, we use cookies and other standard web technologies (e.g., pixel tags). Cookies are small text files placed on the browser of your computer or mobile device when you visit a website that collect non-personal information. We use “persistent cookies” to save your login information for future logins to We use “session ID cookies” to enable certain features of, to better understand how you interact with the Service and to monitor aggregate usage and web traffic routing on the Service. Most browsers automatically accept cookies, but allow you to disable cookies through the “options” or “preferences” menu of your browser. Please be aware that disabling cookies could interfere with the functionality of

Third parties whose products or services are accessible in, including social networking services like Facebook, may also use cookies or similar tools. Please review their privacy policies for information about their cookies and other privacy practices.

The third-party advertising and analytics companies with whom we partner, including Google, may place a unique cookie or utilize similar technologies on your browser to collect non-personal information about your visits to


2. How We Use Your Information at

We use the information we collect to operate and provide you with products and services. This includes, but is not limited to:

  • Authenticating your login and processing your payments;
  • Personalizing your experience and customizing your training program;
  • Customizing and delivering information about our products and services by email;
  • Providing customer service and sending confirmations about your account;
  • Protecting our intellectual property or other rights; and
  • Managing and improving our business, our website, our apps and our training.

You can opt out of receiving most emails, but we reserve the right to email you to confirm transactions or to address account issues, such as when you make a purchase, or you request a reset password.

We also reserve the right to use non-personal information (e.g., de-identified or aggregate data) for any purpose. We may disclose performance statistics to university collaborators to evaluate, study, and improve the effectiveness of our programs or human cognition more generally. In these situations, all data is disclosed either in aggregate form or with information that can identify you removed. Also, when we work with university collaborators, we contractually prohibit them from attempting to re-identify individuals from data that has been de-identified.


3. No Disclosure to Third Parties for Their Own Marketing Purposes

We believe in protecting your privacy, and, therefore, do not provide your personal information to third parties for their marketing purposes.

 4. We Share Your Personal Information with Third Parties

We may share your personal information in the following ways:

  1. Service Providers and Agents. We may share your information with certain third parties selected by us to help support our operations. These include, for example, services that help us process payments, analyze web traffic, send emails, and track customer service requests. Also, we may share limited personal information with third parties that help us market or advertise These third parties may have access to your information only for purposes of performing these tasks on our behalf, and we contractually require them to protect your information consistent with this Privacy Policy.
  2. We may share your information with our corporate affiliates, such as entities under common ownership or control.
  3. Business transfers. We may sell, transfer, or otherwise share some or all of our assets in connection with a merger, reorganization, business transaction, or in the event of bankruptcy. In such scenarios, your information may be one of the assets transferred. We will post a notice or otherwise notify you before the information is transferred and becomes subject to a different privacy policy.
  4. Compliance with law and law enforcement requests, and protection of our rights. We may disclose your information when we have a good faith belief we are required to do so by law, or in response to a subpoena, court order, or other legal mechanisms. We may also disclose your information when we have a good faith belief that disclosure may prevent fraud and abuse of or its users or protect our property rights.
  5. We may disclose your information when we believe we have your consent to do so, such as when you contact customer service and ask us about your account, or when we have the consent of someone we believe is authorized to consent on behalf of you, such as the individual associated with the payment method for your account. If you have expressly agreed to participate in a research study with us or with a third party that incorporates your personal information collected by, we also may disclose your information for the purpose of facilitating the research to which you have consented.

5. Accessing, Reviewing, and Deleting Your Information

You can access, review and correct the registration and demographic information we have collected about you by contacting us at the contact information listed below. While we will make reasonable efforts to accommodate your requests, if allowed by applicable laws, we reserve the right to impose certain requirements and restrictions on such requests, such as limiting our production of information to certain formats.

6. Security of Personal Information

We have implemented and maintain reasonable security practices to protect against the unauthorized access, use, modification, destruction or disclosure of your personal information. For example, we use one or more of SSL encryption, firewalls, and anti-virus software. However, no method of transmission or storage is completely secure, and we, therefore, cannot guarantee absolute security.

7. Outside the United Kingdom Consent to Processing and Transfer of Information

If you access outside of the United Kingdom, you fully understand and unambiguously consent to the transfer of your personal information to, and the collection and processing of such personal information in the United Kingdom.

8. Change Policy

This Privacy Policy may be updated from time to time. If we make material changes, we will provide advanced notice to you either by email, by posting a notification on or by posting an updated TAC on 30 days in advance of the effective date of the updated TAC. Please note that, for existing users, your continued use of following the effective date means that you agree with, and consent to be bound by, the updated TAC.

9. Contact Information

We welcome inquiries or comments about our Privacy Policy by contacting us via email at [email protected]

You may also send a letter to the following address:

Smoking Cessation Formula 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM